Last updated: December 5, 2025

Privacy Policy

Sarah & Essie operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience (the “Services”). The Services are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. By using or accessing any of the Services, including visiting www.sarahandessie.com (the “Site”), you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details such as your name, billing address, shipping address, phone number, and email address.

Financial information such as credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.

Account information such as your username, password, security questions, preferences, and settings.

Transaction information such as the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, along with your past transactions.

Communications with us, including information you provide when you contact us for customer support or otherwise communicate with us.

Device information such as information about your device, browser, or network connection, your IP address, time zone, and other unique identifiers.

Usage information such as information regarding your interaction with the Services, including how and when you interact with or navigate the Site and other parts of the Services.

In addition, when you visit the Site, we automatically collect certain information about your device and browsing activity. As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.” When you make or attempt to make a purchase through the Site, we collect information from you including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this as “Order Information.” Personal information in this Privacy Policy includes both Device Information and Order Information.

Personal Information Sources

We may collect personal information from the following sources: directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information; automatically through the Services from your device when you use our products or services or visit our websites, including through the use of cookies and similar technologies; from our service providers when they collect or process personal information on our behalf; and from our partners or other third parties, as permitted by law.

Tracking Technologies and Pixel Use

We use cookies, log files, web beacons, tags, pixels, and similar technologies to understand how visitors interact with our website and emails and to operate and improve the Services.

• Cookies are data files placed on your device that may include a unique identifier.
• Log files track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
• Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site and interact with our communications.

The Site also uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information may be used to determine when to send cart reminder messages via SMS if you have opted in to receive text messages.

These tools may collect information such as IP address, pages viewed, email opens, link clicks, and general browsing behavior. This information helps us improve our website experience, provide relevant marketing content, generate analytics about how customers browse and interact with the Site, and assess the success of our marketing and advertising campaigns.

By using our website or engaging with our emails, you consent to the use of these tracking technologies. You can opt out at any time by adjusting your browser settings, unsubscribing from emails, or contacting us.

Email Tracking Consent

Some of our marketing emails contain tracking pixels that allow us to see whether an email was opened, whether links were clicked, and how subscribers interact with the message. This information helps us understand what content is useful or relevant and improve our communications.

By subscribing to our email list, you acknowledge and consent to this type of tracking. You may unsubscribe at any time if you prefer not to be tracked.

SMS Consent and Florida Compliance

We offer optional SMS text message updates. By subscribing, you give express written consent to receive text messages from us at the phone number you provide. Message frequency may vary, and standard carrier rates may apply. You may withdraw your consent at any time by replying STOP.

We follow all applicable state and federal laws regarding SMS communications, including quiet-hour and frequency requirements for Florida residents.

If you live in Florida, SMS messages will not be sent outside of 8 AM to 8 PM Eastern Time and will follow applicable frequency limits. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Florida Residents Notice

For residents of Florida, certain data collection practices, including the use of tracking pixels that collect information such as email opens, link clicks, IP addresses, and browsing activity, may be subject to Florida laws related to marketing and solicitation. We make a good-faith effort to comply with these requirements by obtaining clear consent for SMS messages, providing transparent notice about tracking pixels, offering easy opt-out options for all marketing communications, limiting SMS messages to legally permitted hours, and using quiet-hour and frequency-cap tools for contacts located in Florida. If you have questions about how your data is used, you can contact us at any time.

Opt-Out Options

You may opt out of pixel tracking, email tracking, SMS communication, or other marketing communication at any time. You can click the unsubscribe link in any email, reply STOP to SMS messages, adjust your browser settings to limit cookies, or contact us directly for assistance.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes.

Provide, tailor, and improve the Services. We use your personal information to provide you with the Services and perform our contract with you, including processing your payments, fulfilling and delivering your orders, arranging for shipping, facilitating returns and exchanges, remembering your preferences and items you are interested in, sending notifications related to your account or orders, enabling you to post reviews, and creating a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to improve and optimize the Services and the Site.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites. This may include targeted advertising based on items you previously purchased or added to your cart and other activity on the Services.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to register an account, you are responsible for keeping your account credentials safe.

Communicating with you. We use your personal information to provide customer support, respond to your requests or inquiries, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Remarketing and Behavioral Advertising

SarahandEssie.com uses third-party vendor remarketing tracking cookies, including the Google Ads tracking cookie and Facebook pixel. This means we may continue to show ads to you across the internet, including on the Google Content Network and on Facebook. We respect your privacy and do not collect any identifiable information through the use of Google’s or other third-party remarketing systems.

Third-party vendors, including Google and Facebook, use cookies to serve ads based on a user’s prior visits to our website. This allows us to make special offers and continue to market our services to those who have shown interest in our products or services.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by changing your settings with specific providers, such as Facebook, Google, and Bing, and by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

We share your personal information with Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping. We use Google Analytics to help us understand how our customers use the Site; you can learn how Google uses your information at www.google.com/policies/privacy/partners and you can opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

We may share information with business and marketing partners to provide marketing services and advertise to you, including personalized and targeted advertising. These partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for these purposes; you can exercise these rights where provided on the Services.

We may disclose personal information when you direct or request us to do so or otherwise consent to such disclosure, such as when we need to ship products to you or when you use social media widgets or login integrations. We may share information with our affiliates or within our corporate group. We may also disclose personal information in connection with a business transaction, such as a merger, acquisition, or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, or similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services. To help protect, grow, and improve our business, we may use Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for certain processing of your personal information, including responding to your requests to exercise your rights for those activities. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We are not responsible for the privacy or security of such sites or for the accuracy, completeness, or reliability of information found there. Information you provide on public or semi-public venues, including on third-party social networking platforms, may be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined in applicable law.

Security and Retention of Your Information

We use reasonable physical, technical, and administrative safeguards to help protect personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may not be secure while in transit, and we recommend that you do not use unsecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies. When you place an order through the Site, we generally maintain your Order Information for our records unless and until you ask us to delete this information or retention is no longer required for legal, operational, or contractual purposes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information, subject to exceptions and limitations provided by local law.

Right to access or know: You may have the right to request access to personal information that we hold about you.

Right to delete: You may have the right to request that we delete personal information we maintain about you.

Right to correct: You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances.

Right to opt out of sale or sharing for targeted advertising: Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of your personal information or opt out of processing for “targeted advertising,” as defined in applicable privacy laws. You can exercise these rights where indicated on the Services.

Managing communication preferences: We may send you promotional emails, and you may opt out at any time by using the unsubscribe option in those emails. If you opt out, we may still send you non-promotional messages, such as those about your account or orders.

If you reside in the UK or European Economic Area, and subject to local law, you may have additional rights, including the right to object to or request restriction of certain processing and the right to withdraw consent where we rely on consent to process your personal information. If you withdraw consent, this will not affect the lawfulness of processing that occurred before withdrawal.

You may exercise your rights where indicated on the Services or by contacting us using the contact details below. We may need to verify your identity before processing your request, as permitted by law. You may also designate an authorized agent to make requests on your behalf, subject to verification and proof of authorization. We will not discriminate against you for exercising any of these rights.

Do Not Track and Global Privacy Control

Some browsers send “Do Not Track” signals. Other than honoring Global Privacy Control signals as described below, we do not currently respond to other Do Not Track signals. If you visit our website with the Global Privacy Control opt-out preference signal enabled, and depending on where you are located, we will treat this as a request to opt out of certain data uses for the device and browser you use to visit the website. If we are able to associate the device sending the signal with an account, we will apply the opt-out request to that account as well.

International Transfers

We may transfer, store, and process your personal information outside the country where you live. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant authority in the UK, unless the destination country has been determined to provide an adequate level of protection. If you are a European resident, we process your information to fulfill contracts we might have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests as described in this Privacy Policy.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “last updated” date, and provide any additional notice required by applicable law. Your continued use of the Services after any changes are posted constitutes your acceptance of the updated Privacy Policy.

Contact

For more information about our privacy practices, if you have questions, if you would like to exercise any of your rights, or if you would like to make a complaint, please contact us by email at sales@sarahandessie.com or by mail at:

Taylor Retail, DBA Sarah & Essie, 391 Carolina Forest Boulevard, Suite 200-102, Jacksonville, NC 28546, United States

For purposes of applicable data protection laws, we are the data controller of your personal information